Example group · 2 comparisons

Nagging interface examples

Repeatedly interrupts or asks the user to take a business-favoured action after the user has declined, deferred or ignored it.

Select one example to inspect the complete problematic and neutral HTML interfaces. These fictional comparisons support learning and review. The group name is not an EU legal category, and visual similarity alone establishes no infringement.

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Repeated prompting

Notification request returns on every screen

Mobile app onboardingSignup

A fictional app shows the same full-screen notification request after the user declines, then repeats it on each of the next four screens.

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Repeated prompting

Declined add-on repeatedly reappears

Travel checkoutCheckout

A fictional booking journey restores a previously declined insurance offer at passenger details, payment and final confirmation.

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Sources used across this example group

Evidence base

Sources

  1. Dark commercial patternsOrganisation for Economic Co-operation and Development · Secondary · checked 2026-09-14 · OECD Digital Economy Papers No. 336
  2. Unfair Commercial Practices DirectiveEuropean Parliament and Council of the European Union · Primary · checked 2026-08-09 · Directive 2005/29/EC; CELEX 02005L0029-20220528